Page and Sound Logo

The hardest client is myself

Here’s a bit of the process I went through making the logo for my own business. The concept of using a 3-D image of a speaker and splitting half of it into a web page was the idea I came up with, and used my own monitor as the model. The first image shows how the Illustrator project started with the 3-D grid. Once that came along I made the next image to help narrow the fonts down (I started with a lot more than 12!) The last two images show some small changes I made at the end. Logos need to be simple and I initially had something that was too complex. I simplified graphics and colors until I had something I thought was just right to get my idea across.